The state of marketing has seen a foundational shift over the last decade as digital media has taken root in contemporary culture. As a new brand, we are afforded the unique opportunity to create a marketing structure built to accommodate the new paradigm. Just as climate collections serve as our unique approach to product structure, the Almanac periodicals serve as our distinct avenue for connecting with customers. Like other publications, the Almanac periodicals are organized by frequency, consisting of Almanac daily, weekly, monthly, biannual, and annual. Each periodical then serves a purpose in accordance with its rate of occurrence.